A comprehensive guide to understanding the role of market segmentation and implementing it in your research.
Behavioral researchers from both corporations and universities have turned to the Internet as a fast and efficient way to find research participants. The Internet allows researchers to administer surveys, polls, and experiments exponentially faster than traditional methods such as mail surveys, telephone interviews, or bringing participants in person. Although the speed of online data collection has primarily been celebrated as a strength, a new study from CloudResearch suggests that too much speed may sometimes lead to time of day bias.
The American workplace has changed a lot since the 1960s, but at least one thing remains the same: men often earn more money than women. This gender wage gap has lingered for decades despite increased public attention and legislative focus. Today, women earn about 20% less than men (1,2).
If you have worked in behavioral research during the last decade, you know the Internet has changed things. Market researchers, pollsters, and academics have all turned to the Internet as a fast and efficient way to find research participants and...
Imagine an anonymous occupational environment. Employers and employees never meet. Employees cannot be selected based on gender, race, or any other personal characteristics. Discrimination in job selection is not possible. Instead of employers selecting employees, the employees are free to choose the jobs they want. Could a gender wage gap arise in such an occupational environment?
A comprehensive guide to understanding the role of sampling and applying it to your own research.
