What Is the MTurk Toolkit?

Mechanical Turk (MTurk) is a micro-tasking platform run by Amazon that facilitates crowdsourcing various small tasks. Social scientists have found MTurk is also an extremely powerful research tool, and today it is trusted by researchers in many of the world’s leading universities, businesses, and government agencies.

Our MTurk Toolkit allows you to take the micro-tasking platform to the next level, layering on a series of capabilities specifically designed to address researchers’ unique needs, like survey segmentation by demographic and psychographic elements, response authenticity verification, and responder identity protection.

Why Use the MTurk Toolkit?

  • Powerful Demographic Filtering

    Select from dozens of complex demographics or suggest a qualification for us to add. Our demographic filtering ensures you can target your studies more efficiently.

  • Fraud Detection & Participant Protection

    Our comprehensive measures protect researchers and participants alike, ensuring worker consistency in demographic responses over time, blocking workers using tools to hide their location, running checks to see who is using a VPN, and creating unique anonymous IDs for responders.

  • Intuitive Interface

    The MTurk Toolkit has been built with ease-of-use in mind. Cut down training times, access features more quickly, and complete research projects faster.

  • Study Batching

    Split large studies into smaller batches to control premium platform costs and better delegate responsibilities.

  • High-Quality Data

    By accounting for potential quality issues such as low engagement and fraud, we ensure that you can trust in the quality of your results.

  • Savings on Research Costs

    Proven cost-efficiency compared to both traditional recruitment methods and software-based alternatives.

  • Efficient Recruitment

    Automatically republish studies to continually boost their visibility and easily follow up with past participants to let them know a study is available.

Client Stories

Researchers at Intuit leveraged our MTurk Toolkit service to understand the behavior of small business owners from various industries, such as healthcare, finance, manufacturing, sales, and more.

Intuit gained valuable metrics and insights on a niche population sample through our robust, easy-to-use services.

Easy as 1, 2, 3!

Get up and running in no time.

  • 1

    Select Attributes

    Qualify participants with countless demo and psychographic variables.

  • 2

    Link Your Survey

    Connect a SurveyMonkey, SurveyGizmo, or other third-party platform survey.

  • 3

    Launch Your Study!

    See results from qualified participants start to populate—fast.