Similar to 2016, the 2020 Presidential election was much closer than polls forecasted, particularly in battleground states. The disconnect between how the media covered Presidential polls in both 2016 and 2020 and the actual outcome of those elections left many people feeling misled.
Research is always - by definition - unpredictable, but there is one inevitable annual occurrence across the insights industry: the end of year rush. As project deadlines and budget expirations approach, online research increases dramatically each December.
Attention check questions are frequently used by researchers to measure data quality. The goal of such checks is to differentiate between people who provide high-quality responses and those who provide low quality or unreliable data. Although attention checks are an important component of measuring data quality, they are only one of several data points researchers should use to isolate and quarantine bad data. Others include measuring inconsistency in responses, nonsense open-ended data, and extreme speeding.
A new survey by CloudResearch.com shows that many voters have embraced Trump’s unsubstantiated claims about the election, with Republicans agreeing with claims of fraud much more than Democrats.
In the early hours of Saturday, November 7th, Vice President Joe Biden was declared President-Elect. However, not all Americans believe that the election was won fairly. According to a survey of 800 adults conducted by CloudResearch.com just a few hours before the election was called, 60.5% of Republicans agreed with the statement “The 2020 Presidential election was stolen”. By comparison, just 5% of Democrats and 29% of Independents agreed.
As the leaves fall and the pages on the calendar turn, retailers are thinking about the holiday shopping season. The pandemic has, of course, made this an unusual year for retail. Some areas of consumer spending are up, many are down, and retailers are pinning their hopes on a strong holiday shopping season.
