By the spring of 2020, the COVID-19 pandemic had gripped the globe. Illness spread, lockdowns ensued, and both news outlets and medical journals documented the fear, anxiety, and subsequent stress everyone faced to one degree or another... I was spending more time online—and on social media, in particular—when I started noticing people making memes specifically about pandemic experiences.
Many people’s first exposure to the field of social psychology comes from Stanley Milgram’s famous research on obedience to authority. These studies, and the replications that have followed, suggest that most individuals will obey when commanded by what they perceive to be a legitimate authority figure to administer painful electric shocks to another person (actually an actor working with the experimenters). Beyond being surprising, these findings reveal the power of social forces to influence human behavior – not just in the laboratory setting constructed by Milgram, but in real-world contexts as well.
Brand health is essential to protect the reputation, awareness, and loyalty of a company. When decisions are made based on brand tracking surveys with low quality data it leads to false conclusions and costly mistakes. Learn 3 distinct ways that bad sample can ruin your brand tracker.
To successfully conduct online studies, researchers need to understand the differences between participant platforms, how to maintain data quality, how to recruit the right participants, and how to most efficiently carry out complex projects. Conducting Online Research on Amazon Mechanical...
Online data quality is a huge deal and a threat to research validity. You need to know how much online survey fraud exists, how it's measured, and what you can do to avoid it.
CloudResearch has facilitated tens of thousands of studies with hundreds of thousands of participants and tens of millions of individual assignments. Here, we present five graphs that tell a story about MTurk over the last five years.