Online research offers enormous potential—access to large, diverse samples at relatively low cost, convenience for both researchers and participants, and the ability to gather data quickly and efficiently. It also has some drawbacks—harder to...
Let’s start by agreeing that it isn’t always easy to measure people’s attitudes, thoughts, and feelings. People are complex. They may not always want to divulge what they really think...
An Example of Non-Response Bias in Action: 2020 Presidential Polls After the 2020 U.S. Presidential election, an experienced pollster named David Miller thought he knew why the polls underestimated support...
Last month, people in the U.S. marked the one year anniversary of the COVID-19 pandemic. For most of 2020, circumstances on the ground were changing faster than many forms of...
Imagine you’re on the beach with a friend. It’s hot and sunny. After a few hours you’re really thirsty, and just as you’re thinking ‘I could use a drink’ your...
By Aaron Moss, PhD, Cheskie Rosenzweig, MS & Leib Litman, PhD The COVID-19 pandemic has changed nearly everything. An important change for social scientists is that most, if not all,...
