A Deeper Dive Inside the Click Farm: What Lies Behind Your Data: Part II
In partnership with the Insights Association, we probe deeper inside survey click farms to expose the shocking reality of online survey fraud — with actual footage of fraudulent survey-takers.
Real Insights or Fraudulent Participants?
This presentation describes the severe impacts of acquiescence bias and takes you inside survey click farms to witness actual footage of fraudulent survey-takers caught in the act. You'll gain an understanding of the scale and scope of fraud in the insights and market research industry, and learn how to accurately quantify the amount of fraud in your studies.
As part of this presentation, we use the Fraud Detection Tool, an easy-to-implement method to detect how much survey fraud is found in any project, and offer access to this free tool. We also describe Sentry: our unique pre-survey vetting approach that stops fraud in its tracks.
Download our free Fraud Detection Tool to uncover fraud in your own surveys. This tool detects acquiescence bias. Watch the presentation to learn more about preventing survey fraud.
Online Research Is Important, So We Work Hard To Protect It.
At CloudResearch, we're committed to delivering the highest quality data with every online project. Our approach is informed by years of experience surrounding the many threats to online data quality, including fraud. We've developed proven solutions that evolve as the threats to data quality evolve.
Our patented pre-survey vetting system, Sentry® , leverages both behavioral assessment and technological checks to identify and remove low-quality participants before they enter your survey. Sentry works with any online survey or by API integration and can be used with any sample source, survey platform, or respondent device.
Additional Resources:
Insights Association Collaboration: Data Integrity Initiative Toolkit