Select MTurk Workers by Big Five Personality Types

Run Studies Targeting Specific Big Five Personality Types

CloudResearch introduces a new Big Five personality types qualification: Now social science researchers can run studies targeted to the Big Five: Extraversion, Agreeableness, Conscientiousness, Openness, and Neuroticism.

Each personality type can be specified by selecting a range of values from 0 (low levels of extraversion, agreeableness, etc) to 6 (high levels of the personality trait), as shown below. Note, the scales take reverse scoring into account.

Each worker is classified for a particular trait based on answering the Ten-Item Personality Inventory (TIPI) (Gosling, et al, 2003). The workers’ personality score (0.0 – 6.0) is the average of the responses they provided for that trait across multiple occasions.

Coming soon: Non-Naivete scores to target your studies to workers who have not been exposed to many social science studies.

Reminder: To reach a large audience that has had relatively little exposure to studies in the social and behavioral sciences and are fresh faces use CloudResearch’s Prime Panels. Prime Panels reaches over 20 million participants in the US, and more around the world.