Engage is an AI-powered interview and analysis tool that enhances and simplifies quantitative, qualitative, and mixed-methods research. With Engage you can collect hundreds of respondent interviews with in-depth analyses in hours, giving you powerful insights into your research questions and saving significant time and resources.
What you should expect from Engage:
- In-Depth Insights from Respondents: Use Engage’s AI capabilities to delve deeper into respondents’ opinions, feelings, experiences, and behaviors, offering valuable insights for qualitative and mixed-method market research.
- Customizable Engagement Models: Create dynamic, responsive surveys that adapt to respondents’ answers, enabling you to explore their complex experiences and attitudes with greater accuracy.
- Thematic Analysis: Benefit from advanced theme analysis to interpret patterns and trends within your research, helping you to attain more nuanced and complete findings of importance.
Discover the next generation of research tools with early access to Engage, specifically designed to improve and transform market research practices. Engage blends sophisticated AI-driven conversations with deep insights, facilitating innovative studies into respondents’ opinions, feelings, and behavior. Secure your spot now to start using this transformative platform for your own research.
- Enhanced Engagement: Designed to eliminate participant burnout, Engage makes research an enjoyable experience, leading to more meaningful conversations and high-quality qualitative and quantitative data.
- Empower Your Research: Maintain control over interview questions through clear, upfront instructions. Engage allows you to test out the survey with manual or simulated responses.
- Human Connection & Trust: Engage offers a safe and anonymous environment for participants to share candid responses, uncovering deeper market insights and understanding of respondents’ motivations and decisions in the marketplace.
- Data Reliability: Advanced AI tools detect inattention, improper usage of ChatGPT, and prevent fraud, ensuring reliable and actionable data.
Using AI to Conduct Qualitative and Quantitative Surveys: A Case Study and Demonstration
Tuesday, December 3, 2024 | 2:55pm-3:25pm ET | Track 5
In today’s fast-paced market research environment, understanding rapidly shifting audience interests is critical. This session will demonstrate how Engage, an advanced AI interviewing tool, rapidly conducts interviews and extracts information across consumer profiles. You will learn how surveys conducted by an AI interviewer make it possible to collect 500 high-quality qualitative interviews in under an hour, including theme extraction, segmentation, insights generation, and mixed-methods data analysis.
CloudResearch, in collaboration with Dow Jones, will demonstrate the details of the AI interview process, how the tool effectively extracts insights, and conducts segmentation based on qualitative data, and how these insights can be used to shape content. Presenters then discuss how this innovative approach can be used more broadly to gain qualitative and quantitative insights at a scale, speed, and accuracy that has never been achieved before.
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Dr. Leib Litman
Chief Research Officer
CloudResearch
CloudResearch
Shubh Punj
Senior Associate, Customer Insights
Dow Jones
Dow Jones
Get Started Today!
Discover how Engage can transform your research.