Skip to main content

Sentry by CloudResearch

World’s First Patented Behavioral Fraud Detection, Built for Surveys and Panels.

Built to identify, prevent, and eliminate bad data before it enters your survey — combining real-time behavioral analysis, AI-assisted scoring, and advanced fingerprinting.

141,009 Passed
5,401 Dropped
63,287 Blocked
63.3K flagged
Yea-saying29.1%
Inattentive25.2%
Duplicate IP15.5%
Fraud15.1%
Bad Fingerprint6.4%
Translation4.8%
Location3.9%
Sentry Titanium+ Template selected
AI Content Blocked ChatGPT & bot detection
DigiPrint® Verified 200M+ evaluations
>50%
Fewer Reconciliations Reduced rejections & rework
Heart Logo
Innovate MR Logo
Kellogg's Logo
Linescale Logo
PMR Logo
Potloc Logo
Touchstone Logo
Verizon Logo
Versta Logo
Dow Jones Logo
Know Research Logo
Metrixlabs Research Logo
Mindlab Research Logo
Peel Logo
Protege Research Logo
RFZ Logo
Strata Research Logo
Toluna Research Logo
Heart Logo
Innovate MR Logo
Kellogg's Logo
Linescale Logo
PMR Logo
Potloc Logo
Touchstone Logo
Verizon Logo
Versta Logo
Dow Jones Logo
Know Research Logo
Metrixlabs Research Logo
Mindlab Research Logo
Peel Logo
Protege Research Logo
RFZ Logo
Strata Research Logo
Toluna Research Logo
Heart Logo
Innovate MR Logo
Kellogg's Logo
Linescale Logo
PMR Logo
Potloc Logo
Touchstone Logo
Verizon Logo
Versta Logo
Dow Jones Logo
Know Research Logo
Metrixlabs Research Logo
Mindlab Research Logo
Peel Logo
Protege Research Logo
RFZ Logo
Strata Research Logo
Toluna Research Logo

Overview

Why Choose Sentry?

In today’s digital research landscape, unreliable data is a major threat. Sentry is the industry’s leading data quality solution, built to identify, prevent, and eliminate bad data before it enters your survey.

Unlike other tools, Sentry combines real-time behavioral analysis, advanced on-screen event recording, and AI-assisted scoring to deliver the highest level of data validity. Our patent-protected system proactively detects and removes fraudulent activity while filtering out low-quality respondents, ensuring your research remains accurate, reliable, and actionable.

Multi-Layer Defense

Core Capabilities

Open-Ended Response Screening

AI-powered evaluation of open-ended responses helps identify fraudulent and low-quality respondents, significantly improving open-ended quality within the survey itself

Real-Time Event Tracking

Monitors respondent activity for suspicious navigation patterns, copy-pasting, excessive highlighting, and other behaviors commonly associated with fraud

Attention & Honesty Verification

Detects inattentive, dishonest, and low-effort response patterns across multiple constructs

Bot Detection with Behavioral + Device Analysis

Combines behavioral signals and device analysis to catch automated and scripted responses

Advanced Fingerprinting via DigiPrint®

Proprietary device fingerprinting technology with over 200 million evaluations

ChatGPT & AI Content Blocking

Proactively identifies and blocks AI-generated survey responses

The Process

How Sentry Works

Sentry screens every respondent in under 30 seconds using a multi-layered evaluation system — so only high-quality participants enter your survey.

Supplier Sentry Your Survey

Step 1 of 4

Participants Enter the Sentry Environment

Every respondent is funneled through Sentry’s pre-survey screening module for a quick 15–30 second evaluation.

Projects

Active studies
Q3 Brand Health Study — Wave 2 Titanium+ English
team@yourcompany.com Started Aug 14
2,921 Respondents
2,408 Passed
95 Failed
210 Dropped
Links Edit Results
Pricing Sensitivity — CPG Sentry Standard
research@yourcompany.com Started Aug 12
1,184Respondents

Outcomes

Unmatched Data Quality — Proven Results

Enhanced data quality, catching fraud and low-quality respondents often missed by other tools — in-depth Data Quality Tracker monitors data quality across all projects and suppliers
Reduced data reconciliations and rejections by >50%, saving you time and money
Fewer false negatives compared to traditional tech-only solutions
Less data noise from low-effort respondents (e.g., straight-lining, acquiescence bias, speeding)
Proven performance, with 4x greater detection of low-quality respondents than the competition
Increase confidence in insights quality with a Sentry Quality Certification

Integration

Seamless Integration & Implementation

View API Docs

Connected Platforms

Integration status
Qualtrics Connected
SurveyMonkey Connected
Decipher Connected
And many more

Live Monitoring

Real-time activity
12 Active Projects
4,217 Respondents Today
84.2% Pass Rate
Pass rate, last 24h

API Reference

Create a Sentry Project
POST /api/v1/project
curl -X POST https://sentry-api.cloudresearch.com/api/v1/project \
  -H "X-API-Key: $SENTRY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Q3 Brand Health",
    "templateId": "sentry-titanium-default",
    "clientUrl": "https://survey.example.com/q3-brand-health",
    "languageCodes": ["en"],
    "locationCodes": ["US"],
    "locationType": "Allow"
  }'
200 OK · Project created

Protection Template

Choose a level
Sentry Standard~85% pass
  • 4 behavioral questions (3 of 4 required to pass)
  • Maximum throughput; lowest termination rate
Titanium+ (5Q Libraries)~80% pass
  • 5 behavioral questions
  • Strong quality with fewer terminations
Titanium+ (6Q + Open-End)Selected
  • 5 behavioral + 1 AI-graded open-end
  • Strongest defense against AI & bots
  • ~70% pass · highest data quality

FAQs

Have More Questions?

For more on how Sentry improves research quality, see our extended FAQs.

For all projects run in Sentry, users will see a detailed breakdown of respondent quality, starting with a basic overview of the traffic that came in. Users will see the overall rates of pass/fails, and the specific markers of low-quality that Sentry detected. In addition, data is also available from Sentry's event-streaming recorder, which allows users to see how respondents interacted with each Sentry question. Sentry also provides a detailed breakdown of traffic quality across all projects and studies. This gives users insight into the quality of the sample they are receiving, including how quality compares across multiple suppliers.

Sample Quality Tracking Monitor

Sentry Sample Quality Tracking Monitor dashboard showing respondent quality breakdown across projects and suppliers

Sentry can be added to any online survey with traditional URL redirects or via API integration. Sentry can be used with any sample source, survey platform, or respondent device.

Attentcha is the in-survey Sentry tool that allows researchers to automatically identify participants who are not paying attention in a survey, by automatically adding attention and yea-say check questions, scoring, and quarantining low-quality participants who exhibit bad in-survey behavior.

To get early access to the tool, book a meeting here.

Device Fingerprinting alone is not sufficient to ensure high-quality data. In addition to leveraging IP-duplication blocking, Sentry uses an advanced fingerprinting technology called DigiPrint®. DigiPrint® is our proprietary device fingerprinting solution which assesses and identifies online survey respondents' unique fingerprints to manage participants and prevent duplication and fraud. Critically, Sentry also engages respondents directly with questions proven to ensure respondent quality on key domains including attention, honesty, and effortful responding.

Yes. Sentry's pre-survey solution was designed specifically to improve in-survey quality, by targeting and removing all different kinds of low-quality respondents. The result is significantly better in-survey open ended quality. When tested against competitors, Sentry significantly outperforms other solutions on the market, and usually reduces bad open ends by >50%. In addition, with Sentry protection, you will see higher in-survey response consistency, fewer attention check fails, and more accurate participant responses.

Sentry has thousands of questions across multiple Libraries. Each library has different types of questions which were developed by our team of Behavioral Scientists to ensure participant quality on a different construct. For example, there are specific libraries with questions that measure dishonesty, and others that measure basic attention, and others that measure whether participants are from a specific B2B groups they claim to be from (e.g. Nurses). Sentry automatically pulls different questions from different libraries in order to get the fullest picture of participant quality.

While participants see these questions, Sentry is using technology to track respondent behavior via mouse movements and keyboard strokes, to provide additional behavioral assessment. We are happy to provide specific examples of question types. Just reach out.

Yes. We realize that objectives vary from project to project, that's why Sentry has multiple levels and configurations that are easy to customize based on your research needs.

Any and all platforms! All Sentry needs to work is a survey-redirect link.

Yes. Sentry is ideally suited for such projects, as it can prevent duplicate traffic from coming in across suppliers. In addition, you will be able to track the same quality of all the different suppliers you use, in any project, and on all the traffic they send to your research, using the Sentry Sample Quality Tracking Monitor.

Secure Your Research Data,
Today.

Book a demo. Test the platform. See the difference.