Engage is an AI-powered, conversational survey platform that enhances and simplifies quantitative, qualitative, and mixed-methods research. With Engage you can collect hundreds of participant interviews with in-depth analyses in hours, giving you powerful insights into your research questions and saving significant time and resources.
What you should expect from Engage:
- In-Depth Participant Insights: Use Engage's AI capabilities to delve deeper into participant recall, attention, perception, learning and decision-making, offering valuable insights for psychological research.
- Customizable Engagement Models: Create dynamic, responsive surveys that adapt to participant answers, enabling you to explore participants' thought processes and judgments with greater accuracy.
- Thematic Analysis: Benefit from advanced theme analysis to interpret patterns and trends within your research, helping you to attain more nuanced and complete findings of theoretical and practical importance.
Discover the next generation of research tools with early access to Engage, specifically designed to improve and transform psychological research practices. Engage blends sophisticated AI-driven conversations with deep psychological insights, facilitating innovative studies into how people think, process information, learn, and problem solve. Secure your spot now to start using this transformative platform for your psychological research initiatives.
- Enhanced Engagement: Designed to eliminate participant burnout, Engage makes research an enjoyable experience, leading to more meaningful conversations and high-quality qualitative and quantitative data.
- Empower Your Research: Maintain control over interview questions through clear, upfront instructions. Engage allows you to test out the survey with manual or simulated responses.
- Human Connection & Trust: While AI cannot replace human connection in research settings, it complements and enhances research efforts. Engage can act as a screener and manage routine tasks with ease. In Engage studies, participants have candidly shared their views and experiences, revealing a surprising openness and comfort with AI.
- Data Reliability: Advanced AI tools detect inattention, improper usage of ChatGPT, and prevent fraud, ensuring reliable data
Measuring the Pain of Payment with AI
Engage is advancing cognitive psychology research by enabling the exploration of underlying thought processes through AI-powered conversations. Researchers at University of Virginia used Engage to examine how people think, reason, and make decisions when discussing familiar cognitive tasks—such as evaluating payment methods (cash vs. credit cards) and their effects on spending behavior. Through chatbot interactions, participants engaged in reflective dialogue about their mental processes, allowing researchers to capture real-time cognition beyond the limits of static surveys. The Engage chatbot interviewer facilitated inductive discovery by prompting participants to elaborate on their reasoning, causal attributions, and emotional responses. Engage's AI theme detection then quantified these qualitative insights, identifying recurring cognitive mechanisms like pain of payment, decision conflict, and attention to outcomes. This methodology not only replicated well-known cognitive effects observed in traditional lab research but also revealed new mediating processes related to attention and memory activation—illustrating how conversational AI can open new avenues for studying the mind in action.